Barcelona, for one exhilarating night is the World Capital of Shared Culture. Artists and performers from all areas of Spanish and international culture take part in a "Gala" with all kind of surprises, pooling their efforts to demand a stop to culture being treated as merchandise by royalty management organisations and cultural industry lobbies. Artists say "Not in my name" to the commercialisation of culture, "Not in my name" to Spain's 'canon digital' (digital levy), "Not in my name" to limiting the potential of digital media. Civil society demands the 'lost profits' of all the knowledge that is being withheld and stolen from public use in the name of private profits. We don't want to nurture generations of cultural parasites; we want culture to be alive and productive.